A few months ago, my friend Jeff and I worked out how much University of Florida athletes are worth to the school for ESPN the Magazine. The key to our approach — in contrast to other studies — is that we looked at profits generated by each player, rather than revenue. Revenue is not so relevant if it is outrun by costs. What matters is profit (before subtracting player compensation). Profit tells you how much schools could actually pay their players.
The numbers at Florida
The short answer: the best college football players at Florida are worth millions per year, the best basketball players are worth a few hundred thousand, and all other athletes cost the school quite a bit of money. If you have ESPN insider, you can view the full article online. How much of this profit do football and basketball players see? Very little. Player compensation in the form of scholarships is between $15,000 and $50,000 per year per player at most schools. By contrast, other athletes are getting a great deal. Not only do they get a free education, but Florida spends tens of thousands more on each player to ensure that they have awesome coaching, facilities, and equipment.
Football profits across the FBS
Today, Jeff and I have a related project at ESPN, which will also appear in ESPN the Mag soon. We argue that college football players should be paid. Why? Average profit generated by FBS football players — before scholarships — is about $164,000. The average scholarship payout is just $27,000 by our estimation. So, “non-profit” schools are making an average of $137,000 in profit per player. And if that’s not enough, look at the breakdown by conference (all numbers are from the U.S. Department of Education for the 2010-2011 season):
The SEC and Big Ten are making over $300,000 per player! It’s no wonder we see recruiting scandals every year. They won’t disappear until schools are allowed to pay players closer to what they are worth.
For the curious, here’s the top 10:
Paying players is the right move
We thought about the arguments against paying Continue reading